Reebok shoe Baosheng cooperation with China to accelerate localization - Reebok, shoe, Po Sheng - fo

HC shoe net January 6 hearing, a rosy outlook in the eyes of investors, the Chinese sports goods market, to promote Adidas (ADSG.DE) to adjust its Reebok Brand business model in China.

1 5, Reebok announced that the International signed with Bao Sheng Cooperation Agreement, under which will be April 1, 2010 agreement entered into force, Po Shing Chinese cooperation with Reebok, Reebok products involved in the common design, production and Sell . Prior to Reebok only through dealer network in China, the U.S. designed products market. Group Managing Director of adidas Greater China ChristopheBezu expressed, this is a "landmark" agreement, because it showed Adidas to achieve "at the right time, right place, will provide high-quality products to the customer. " "Bao Sheng will collaborate with us in China to design and produce products in mainland China through the chain of retail network has been established to help us with faster response to local consumers closer to their favorite sport clothing . "

Bao Sheng International is the world's largest footwear manufacturer Yue Yuen Industrial, a subsidiary, Bao Sheng its regional joint venture operating in China by a total of 9,952 retail stores. With the retail network as well as new home design, local production patterns, Reebok said its products will shorten the delivery cycle of new products Listing Time can be greatly accelerated to improve domestic demand Reebok on the speed of response. In 2009, after the Olympic movement because of the sales situation, determine the error, Adidas accused recorded up to 10 billion won worth stocks, but later denied by companies.

2009 11 months, Adidas's three quarterly show, its inventory was down 8% year on year, the company's net debt also decreased by 12%. With the financial situation improved, Adidas appears to have improved opportunities for business model in China. According to data from Citigroup, Nike Adidas and Li Ning , Anta Four companies account for more than 50% of Chinese sporting goods market, the market share. But Adidas in the third quarter of the Asian markets recorded year on year sales fell 9%, even more than 8% in local European markets decline.

This does not lessen the importance of the Chinese market for Adidas. Citigroup analyst KateMcShane said that despite China's sporting goods market will grow from an average of 35% over the past three years, the rapid slowdown, but the market will remain recorded in 2008-2013, up to 20% annual compound growth rate. "As the Olympic Games base of the high base effect in 2009, very challenging, the environment more by the inventory adjustment, close underperforming retail stores and further deterioration. But then the market overall has stabilized."

She pointed out that although the Chinese sports goods market in 2010 the total revenue increase was mainly from the local brand market development in the second and third line (this part of the estimated annual growth rate of 12% -16%), but Nike and Adi Das and other international brands in China recorded a growth of one percent.

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